Vistar Media is a programmatic technology company that strives to power and enhance every transaction that occurs in the global digital out-of-home industry. Using advanced movement data analysis, Vistar Media provide targeting, seamless activation and measurement of audience-based buying across out-of-home and mobile media.
I’ve worked closely with Vistar Media Marketing team to develop their first brand guidelines and their customer facing website. One of the core value of Vistar Media is to deliver true value––committed to providing real benefit to the buyers and sellers of out-of-home media by increasing revenues and decreasing costs.
With the new identity, the company wanted to evolve the look of the brand to make it more modern and emphasize their core values. The identity is playfully put to use on various sales collateral such as case studies, pitch decks and ebooks. It is also incorporated into the structure of the website.”